Off-Page SEO
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.
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“website visibility”
SEO Audit
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.
SEO Friendly URL
A URL that is structured in a way that is easily readable by both users and search engines, often including keywords to improve search engine optimization.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Crawling
The process by which search engines systematically browse the internet to index and retrieve information from websites.
Technical SEO
The process of optimizing a website for the crawling and indexing phase, focusing on technical aspects like site speed, structure, and security.
Reciprocal Linking
The practice of two websites agreeing to link to each other's content, often used to build relationships and improve SEO.
Link Juice
The SEO value or authority passed from one website to another through hyperlinks, influencing the search engine ranking of the linked site.