Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
18 topics found for
“website analytics”
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
SEO Audit
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
Keyword Cannibalization
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.