Design Tokens
A system of design variables used to maintain consistency in a design system, such as colors, fonts, and spacing.
A system of design variables used to maintain consistency in a design system, such as colors, fonts, and spacing.
A collection of reusable components, guided by clear standards, that can be assembled to build any number of applications, ensuring consistency and efficiency.
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
The process of using statistical analysis and modeling to explore and interpret business data to make informed decisions.
The systematic computational analysis of data or statistics to understand and improve business performance.
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.