Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
21 topics found for
“visual identity”
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Theming
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Design Language
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.