Prägnanz
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
43 topics found for
“visual design psychology”
Reification
A key aspect of Gestalt psychology describing the mind's ability to fill in gaps to create a whole object from incomplete elements.
Focal Point
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
Figure-Ground
A Gestalt principle that describes the visual relationship between a figure and its background, crucial for understanding visual perception.
Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
Aesthetic-Usability Effect
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
Common Fate
A Gestalt principle stating that elements moving in the same direction are perceived as a group or a single entity.
Connectedness
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.