Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
A distinct text-only typographic treatment of a brand name used as a logo.
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
The ability of a UI component to adjust its appearance and behavior based on different contexts or devices.
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
Model-Based Systems Engineering (MBSE) is a methodology that uses visual modeling to support system requirements, design, analysis, and validation activities throughout the development lifecycle.
The degree to which a product's elements are consistent with each other.
The quality of being uniform and coherent across different elements and touchpoints in design.