Material Design
A design language developed by Google that uses shadow, depth, and motion to create a realistic and intuitive user interface.
34 topics found for
“visual cohesion”
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Cross-Platform Consistency
Ensuring that user experiences are consistent across different platforms, such as web, mobile, and desktop.