Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
34 topics found for
“visual cohesion”
Common Fate
A Gestalt principle stating that elements moving in the same direction are perceived as a group or a single entity.
Similarity
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar.
Connectedness
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Uniform Connectedness
A Gestalt principle stating that elements that are visually connected are perceived as more related than elements with no connection.