Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
31 topics found for
“visual branding”
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.