Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
19 topics found for
“value proposition”
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Business Model Canvas
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
Marketecture
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.