Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
3 topics found for
“value benchmarking”
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.