Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
A research method that involves forming a theory based on data systematically gathered and analyzed.
The process of identifying user needs and market opportunities to inform the development of new products or features.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
The context and set of conditions surrounding a problem that needs to be solved.
A dark pattern where the user interface is manipulated in a way that prioritizes certain actions over others to benefit the company.
A professional responsible for the creation and development of products, ensuring they meet user needs and are visually appealing and functional.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.