Information Scent
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
1109 topics found for
“user-centered problem-solving”
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
Postel’s Law
A principle stating that a system should be liberal in what it accepts and conservative in what it sends, meaning it should handle user input flexibly while providing clear, consistent output, similar to the principle of fault tolerance.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
Subscription Trap
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.