Illusion of Control
The tendency for people to overestimate their ability to control events.
1109 topics found for
“user-centered problem-solving”
Goal Gradient Effect
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
Obfuscated Options
A dark pattern where options to opt out or cancel services are deliberately hidden or made difficult to find.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
Confirmshaming
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Subscription Trap
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.