Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
An action in a user interface that, once performed, cannot be undone and typically involves deleting or removing content.
User Acceptance Testing (UAT) is the final phase of the software testing process where actual users test the software to ensure it meets their requirements.
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Human-Computer Interaction (HCI) is the study of designing interfaces and interactions between humans and computers.
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.