User Centered Design
An iterative design process that focuses on the users and their needs at every phase of the design process.
An iterative design process that focuses on the users and their needs at every phase of the design process.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
The study of mental processes such as perception, memory, reasoning, and problem-solving.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.