Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
Pre-selected options in a user interface that are chosen to benefit the majority of users.
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
The evaluation of products based on their ability to influence and shape user behavior.
Principle of Least Astonishment (POLA) is a design guideline stating that interfaces should behave in a way that users expect to avoid confusion.
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.