Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
715 topics found for
“user understanding”
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
User Advocacy
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
User Centered Design
An iterative design process that focuses on the users and their needs at every phase of the design process.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
Empathy in Design
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.