Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
27 topics found for
“user touchpoints”
Design Language
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.
Service Design
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
Last Touch
The final interaction a customer has with a brand before making a purchase.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
CSAT
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.