Entry Point
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
A user experience that feels consistent and unified across different elements and touchpoints.
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
Any interaction or communication between a brand and its audience.
A technique that visualizes the process users go through to achieve a goal with a product or service.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
The initial interaction a customer has with a brand.