COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
86 topics found for
“user targeting”
Business Model Canvas
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
Product-Market Fit
The degree to which a product satisfies strong market demand, often considered a key indicator of a product's potential for success.
Product Planning
The process of defining a product's objectives, strategy, and roadmap, ensuring alignment with market needs and business goals.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.