Social Theory
The study of social relationships, structures, and processes.
86 topics found for
“user targeting”
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
Decision Tree
A tree-like model of decisions and their possible consequences, used in data mining and machine learning for both classification and regression tasks.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
Infographic
A visual representation of information or data designed to make complex information easily understandable at a glance.
Commitment Device
A technique or tool used to lock oneself into following through on a commitment, often by adding a cost to failing to do so.
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).