Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
86 topics found for
“user targeting”
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Logistic Regression
A statistical method used to predict a binary outcome based on prior observations, modeling the probability of an event as a function of independent variables.
Social Theory
The study of social relationships, structures, and processes.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.