Mobile-First
A design strategy that prioritizes the mobile user experience by designing for mobile devices first before scaling up to larger screens.
A design strategy that prioritizes the mobile user experience by designing for mobile devices first before scaling up to larger screens.
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
The percentage of visitors to a website who navigate away from the site after viewing only one page.
A high-level description of the future state of a product, outlining its purpose, target audience, and key differentiators.
The context and set of conditions surrounding a problem that needs to be solved.
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.