Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
86 topics found for
“user targeting”
External Cues
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Mobile-First
A design strategy that prioritizes the mobile user experience by designing for mobile devices first before scaling up to larger screens.
Keyword Mapping
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.