Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
A technology that uses GPS or RFID to create virtual boundaries around a geographic area, triggering actions when entered or exited.
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.
The area within which a user can interact with an element, designed to be large enough for easy tapping.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.