Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
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Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
p13n
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.