Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
The tendency for people's perception to be affected by their recurring thoughts at the time.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
The value or satisfaction derived from a decision, influencing the choices people make.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.