Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
The practice of dividing a customer base into distinct groups based on common characteristics.
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Information provided by users about their experience with a product, used to inform improvements and adjustments.
A specific group of people identified as the intended recipient of an advertisement or message.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
A testing phase where a product is released to a limited audience outside the development team to identify issues and gather feedback before the final release.
A predictive model of human movement that describes the time required to move to a target area, used to design user interfaces that enhance usability.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.