User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
86 topics found for
“user targeting”
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
User Advocacy
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
User Centered Design
An iterative design process that focuses on the users and their needs at every phase of the design process.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.