User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
14 topics found for
“user segmentation”
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Logistic Regression
A statistical method used to predict a binary outcome based on prior observations, modeling the probability of an event as a function of independent variables.
Demographic
Statistical data relating to a particular population and groups within it.
Decision Tree
A tree-like model of decisions and their possible consequences, used in data mining and machine learning for both classification and regression tasks.