First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
155 topics found for
“user research principles”
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Bypassing Pattern
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Miller’s Law
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Information Processing
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.