Needs Assessment
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
Research conducted to assess the effectiveness, usability, and impact of a design or product.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
A technique that visualizes the process users go through to achieve a goal with a product or service.
A bias that occurs when researchers' expectations influence the outcome of a study.