Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
The process of identifying user needs and market opportunities to inform the development of new products or features.
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
A research method that involves repeated observations of the same variables over a period of time.