Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
146 topics found for
“user research integrity”
Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
Photo Study
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
User Advocacy
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.