Anchoring
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
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“user research bias”
Dunning-Kruger Effect
A cognitive bias where individuals with low ability at a task overestimate their ability, while experts underestimate their competence.
Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
Omission Bias
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
Actor-Observer Bias
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
Impact Bias
The tendency to overestimate the duration or intensity of the emotional impact of future events.
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
Intentionality Bias
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.