Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
123 topics found for
“user research bias”
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
Curse Of Knowledge
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do.
Baader-Meinhof Phenomenon
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Information Aversion
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.
Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.