Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
123 topics found for
“user research bias”
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Confirmation Bias
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
Expectation Bias
A cognitive bias where individuals' expectations influence their perceptions and judgments.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Selection Bias
A bias that occurs when the sample chosen for a study or survey is not representative of the population being studied, affecting the validity of the results.
Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
Hindsight Bias
A cognitive bias where people perceive past events as having been more predictable than they actually were.
Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.