Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
123 topics found for
“user research bias”
Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Availability Bias
A cognitive bias where people overestimate the importance of information that is readily available.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Experimenter Bias
A bias that occurs when researchers' expectations influence the outcome of a study.