User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.
A set of fundamental principles and guidelines that inform and shape user research practices.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
A research method that involves forming a theory based on data systematically gathered and analyzed.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
A research method used to determine how desirable a product or feature is to potential users.
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.