User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
An iterative design process that focuses on the users and their needs at every phase of the design process.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A behavior where users repeatedly bounce back and forth between a search engine results page and individual search results.
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
A dark pattern where repetitive notifications or prompts are used to wear down user resistance.
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.