Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
89 topics found for
“user relationships”
Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
Misdirection
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
Sneak Peek
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
Retention Rate
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
Bait and Switch
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.
Roach Motel
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel.