Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Information provided by users about their experience with a product, used to inform improvements and adjustments.
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
The degree to which users feel they have control over their actions and decisions when interacting with a product or system.
Designing products that leverage behavioral science to influence user behavior in positive ways.
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.