Product Optimization
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
The process of maintaining, updating, and improving a product or system after its initial deployment to ensure its continued functionality, performance, and relevance to users.
An approach to design that relies on data and analytics to inform decisions and measure success.
The process of creating an interface that displays key performance indicators and metrics in a visually accessible way.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.