Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
The process of identifying user needs and market opportunities to inform the development of new products or features.
A technique that visualizes the process users go through to achieve a goal with a product or service.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
The context and set of conditions surrounding a problem that needs to be solved.
A graphical representation of a user or their character in digital environments.
A design flaw where users mistakenly believe they have reached the end of the content due to a misleading visual cue.