Autoenrollment
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
The application of behavioral science principles to design products that influence user behavior in a desired way.
Designing products that leverage behavioral science to influence user behavior in positive ways.
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
The discrepancy between what people intend to do and what they actually do.
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
The value or satisfaction derived from a decision, influencing the choices people make.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.