Story Mapping
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
A visual technique used in Agile development to arrange user stories in a way that helps teams understand the user journey and prioritize work effectively.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
The degree to which a product's elements are consistent with each other.
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).