Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
A visual technique used in Agile development to arrange user stories in a way that helps teams understand the user journey and prioritize work effectively.
A technique that visualizes the process users go through to achieve a goal with a product or service.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.