Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
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“user involvement”
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
Gambler’s Fallacy
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.
Heuristic Evaluation
A usability inspection method where experts review a user interface against a set of heuristics to identify usability issues.
Release
The distribution of a new or updated software product to users.