Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks, unauthorized access, and data breaches.
The practice of protecting systems, networks, and programs from digital attacks, unauthorized access, and data breaches.
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
The process of turning potential customers into paying customers, often measured by the conversion rate.
A technique used to prime an audience before delivering a persuasive message.
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
The use of data from digital devices to measure and understand individual behavior and health patterns.
The level of awareness or popularity a product or brand has among consumers.
Obstacles to effective communication that arise from differences in understanding the meanings of words and symbols used by the communicators.
A systematic evaluation of behaviors within an organization or process to identify areas for improvement and ensure alignment with goals.