Aesthetic Theory
The study of the nature of beauty, art, and taste and the creation and appreciation of beauty.
The study of the nature of beauty, art, and taste and the creation and appreciation of beauty.
The study of narrative and narrative structure and the ways that these affect our perception.
The study of signs and symbols and their use or interpretation.
Interference in the communication process caused by ambiguity in the meaning of words and phrases, leading to misunderstandings.
The representation of data through graphical elements like charts, graphs, and maps to facilitate understanding and insights.
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.